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DETROIT — A week after catastrophe struck Japan in the form of an earthquake, a tsunami and a nuclear crisis, manufacturers that rely on Japanese factories are concluding that their operations will be affected more severely — and for a longer time — than they had initially hoped.
Toshiyuki Aizawa/Bloomberg News
Nissan's engine plant in Iwaki, shown in 2008, was damaged in the quake. The company does not know when it will reopen.
Nissan, for example, has at least nine Japanese vehicle and parts factories and 35 suppliers that have been disrupted by the disaster. The company’s engine plant in Iwaki, damaged by the quake, could take so long to get back to normal production that Nissan is considering the extreme step of shipping engines made at its Tennessee plant to Japan to go in cars there, the chairman of Nissan Americas said in an interview Friday.
“This is a serious situation, and it has the potential to affect many markets, including the Americas,” the executive, Carlos Tavares, said. “We are going to make sure we address the issues as fast as we can. We have a buffer, a cushion, that’s going to give us a little bit of time to bring things back on track.”
But Mr. Tavares said it could be weeks or months until the supply chain is back to normal. He just doesn’t know.
Many other companies are also uncertain about when or how they can return to full production, from chip makers dependent on Japan’s silicon wafers to cellphone makers like Sony Ericsson. As the crisis evolves, the early optimism has given way to caution.
Honda, which had earlier hoped to restart its shuttered Japanese plants on Monday, announced Friday that it was extending the shutdown by at least three days, reassessing the situation after that “based on the status of the recovery of parts supply as well as Japanese society as a whole.”
The company has also told dealers in the United States that it will delay taking orders for Japanese-made cars and trucks that they would normally receive in May until it has a better idea of its ability to ship them.
Tony Iskandar, the owner of Goudy Honda in Alhambra, Calif., one of Honda’s largest dealerships, said even before the disaster he expected to run low this summer on his more fuel-efficient models, like the Fit subcompact, which comes from Japan, because of rising gasoline prices.
“In the short term we’ll have enough cars, but in a few months it’s going to be crazy,” Mr. Iskandar said. “We’re trying to buy as many used cars as we can. At least that’s an option if a customer wants a Honda. We could give them a year-old or two-year-old certified car.”
Nissan restarted two of its Japanese plants Thursday but warned that it might need to shut them again any day as available parts are depleted. The rest are staying down until at least next week. Mr. Tavares said 35 Nissan suppliers in Japan were “addressing issues in their plants,” and some lower-tier suppliers undoubtedly have to repair their buildings or equipment as well.
Toyota’s plants in Japan, which build nearly half the vehicles the company sells worldwide, also remain closed. Of particular concern to many dealers is the Prius, a gas-electric hybrid car that is assembled only in Japan and has been experiencing a surge in demand.
TrueCar.com, which tracks vehicle pricing and sales, said the uncertainty about Prius availability already had caused the average price customers are paying for the car to soar by about $1,800 since the earthquake. Jesse Toprak, TrueCar’s vice president for industry trends and insight, predicted that dealers will be charging sticker price — or even hundreds or thousands of dollars higher, a practice automakers discourage but cannot prohibit — as soon as next week.
“The problem is that there’s so much uncertainty,” Mr. Toprak said. “The supply-chain problem is a much more dramatic one than what the automakers are portraying. Even if they were able to come online in two weeks, which I think is wishful thinking, there’s a couple hundred thousand units to make up already, and nobody exactly knows how long this is going to last.”
General Motors is halting output at a pickup-truck plant in Louisiana next week because it is running low on an unspecified part from Japan, with ripple effects on other G.M. operations.
http://www.nytimes.com/2011/03/19/business/global/19auto.html
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