China and United States have a relationship "film"

Wanda will pay US$ 2.6 billion to do with AMC.

China entertainment industry has given a clear sample of their global ambitions with the announcement of the acquisition of the American Cinemas chain AMC by the conglomerate Dalian Wanda Group, owned by one of the richest men in the Asian nation.

The purchase transaction of which is the second largest chain of showrooms of United States - valued at US$ 2.6 billion - Wanda become the largest owner of cinemas by income of the planet and give access to the Chinese company the main film market in the world.

According to analysts, this agreement shows how in recent years the film industries of China and USA.UU. they have decidedly opted for closer ties and increase synergies.

"This acquisition is one further step in the integration of the film market Chinese and American", he told BBC World Lucas Shaw, editor of The Wrap, publication based in Los Angeles, California, specializing in the entertainment industry.

"Recently has increased much cooperation between the US film studios."UU. "companies and Chinese and after this agreement is to be expected that this will increase", said Shaw.

According to remember the editor of The Wrap, in recent years "have seen as globalization came to many types of industries" and, in his opinion, "the film industry is one more".

Wanda is the owner of the third cinema Exhibitor in China.

Founded by millionaire Wang Jianlin, Dalian Wanda Group has business in the field of real estate, hotels and shopping malls, to name a few.

Wanda is also owner of the third cinema Exhibitor in China, which has 86 theaters with 730 screens.

With the purchase of AMC, Wanda takes control of the 346 cinemas and more than 5,000 screens that the company has in the United States.UU. and Canada.

As it became known this Monday to announce the agreement, the Chinese company plans to invest $500 million in AMC. Part of this capital will be destined to pay off some of the debts of the company, recorded a loss of $73 million in the last quarter of 2011.

"This acquisition gives more power to Wanda to negotiate with film studies and US distributors, as it now has the second exhibit in the United States."UU. "and with one of the largest in China," said Lucas Shaw.

According to the journalist of The Wrap, realized this operation - which still must receive approval from the regulators of both countries - "Wanda might want to exhibit more Chinese movies in theaters in the United States.""U.S., but at the end they end up showing films that make them sell more tickets, are these Chinese, American or French".

Last year China recorded a 30 per cent increase in the sale of movie tickets.

Shaw agreed with some analysts that the Hollywood industry will also benefit from the agreement "that this might give more access to the productions of United States."UU. "to the Chinese market".

Also ensures that the Chinese company may exploit the knowledge and technology of AMC, "which will be used to expand within the Chinese territory" in formats like 3D or the Imax.

According to the Los Angeles Times, last year China recorded a 30 per cent increase in the sale of movie tickets to US$ 2,100 million, surpassing Japan as the largest foreign market for Hollywood films.

Although that is only a fraction of the US$ 10.200 million obtained at the box office in the United States.UU., must be borne in mind that the sale of tickets in the latter country is decreasing.

Is why U.S. companies are rushing to take positions in the Chinese market is expected to continue to grow rapidly in the coming years.

The purchase of AMC by Wanda is only the latest in a series of agreements signed between American and Chinese companies in the field of entertainment.

Companies in the United States.UU. as Disney have signed collaboration agreements with Chinese firms.

Last February, the Dreamworks Studio announced it joined with China Media Capital to form Dreamworks East, which will be headquartered in Shanghai and will produce films of animation and action for a family audience, both inside and outside China.

Meanwhile, in April Disney made public agreements to contribute its expertise to Chinese producers in fields such as the development of scripts and human resources to capture local talent.

Another models recently exploited by American companies has been the create joint ventures with Chinese producers to produce films in English and sell them around the world.

This should add the trend to American productions adapt increasingly their contents to the audience of the Asian nation, incorporating themes, scenarios or stakeholders that they are more familiar.

But despite the steady increase in collaboration between the film industries of the two countries, the Hollywood studios still face two great challenges in the Chinese market: piracy and the quota system imposed by the Beijing Government to foreign films.

This system of assessments - which currently allows only the display of 34 foreign films per year (some of which must be in 3D or Imax theatres) - must be added the scheme of distribution of profits that studies gives a percentage of the collection of ticket office less than that you get in the United States.UU.

Analysts believe that the agreement reached between Wanda and AMC could contribute to relax some of these restrictions.

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