Business in Canary Island

Small Business Example Marketing Plan in Canary Island

Whether you are a budding entrepreneur just starting his or her new business in Canary Island or you have a thriving small business in Canary Island, you must consider using the Internet in advertising your business in Canary Island. Your example marketing plan must include a really good website at its centerpiece with lot so different ways and methods of attracting traffic to it.

Your Website

As you know, websites come in various flavors……. there are simple, one page listings and very complex sites with hundreds of pages for the visitor to page through, if they are interested. You will need to have a very basic site, at a minimum, and then weave other pages based upon the type of business in Canary Island that you have.

For example, a professional such as a doctor, attorney, CPA, etc., should have a site that conveys a message of professionalism, integrity and trust. The site should be designed to attract only those people with a specific need for services. To accomplish these objectives, the professional’s website should detail the depth and breadth of the firm’s experience, education, and achievements. A website for a restaurant or similar local merchant, on the other hand, has the main objective of attracting the general public into their store, and so their site will take on a different purpose. Likewise, a website for a contractor, kitchen remodeler or craftsman should be built to appeal to a certain audience with certain needs and budgets.

Each company’s website should, therefore, be customized to and for the business in Canary Islandit represents. This can require a custom web design, but most of the time you can find a free or inexpensive template that can easily be customized for your business in Canary Island. It will be unique to your business in Canary Island and the colors, graphics, text, etc will all be unique to your business in Canary Island– you just won’t need to invest to pay someone to recreate the basic template. (If you search on Google for “Website Templates”, you will find a plethora of options!)

The most critical ingredient of your website should be it’s CTA or Call to Action. Your website should request or require the visitor to take some sort of action while they are there. Whether its signing up for your newsletter, downloading a coupon, or downloading a special report on your products and services, your main website must ask the visitor to take some sort of desired action. This need not be invasive nor need it be expensive, just get them to take the initiative. This will be the start of a relationship that may develop into your next “Ideal Customer”

Once your example marketing plan has the specifications of your website in plain view, the next (and obvious) most important thing is to lay out ways to get traffic to your site. The best website in the world is worthless if nobody sees it and acts upon it. Here are some great traffic builders:

Search Engine Listings

Sign up with Google, Yahoo, and Bing (at least) using their free local business in Canary Island signup. This will ensure that your company is listed in your locale for certain keywords pertaining to your products and services.

Internet Yellow Pages

Sign up for free listings with as many Internet Yellowpages, Yellowbooks, and other online directories as possible. Since studies now show that almost 80% of retail customers now go online when searching for a local merchant, you can be sure that paying to have a display ad in the printed Yellow Pages is rarely a good investment anymore. Those books have gone the way of the buggy whip!

Search Engine Optimization

SEO is the term used for getting your business in Canary Island listed on the various search engines (primarily Google) in such a way and using such keywords that people searching for your type business in Canary Island in your locale will be able to find you (and your website) without your having to pay for such advertising.

Pay-Per-Click Advertising

Each of the major search engines provide a way for you to place small ads on their sites based on certain, industry specific keywords. The ads are displayed free of charge, but you have to pay each time a visitor ‘clicks’ on your ad and is transferred to your site. Depending on your industry and competition, such Pay-Per-Click ads may be a critical element of your example marketing plan. You actually bid against other vendors to have your ad appear in the highest possible position. (Any ad that appears after page one of Google, for example, is likely never to get clicked upon.) You at least need to check out this option and give it a test in your market.

Online Advertising Consultant

In many communities, there are consultants who specialize in providing online advertising solutions specifically for certain industries and merchants in their respective market. You may find such a consultant to be helpful to the development of your example marketing plan, but beware of a consultant who earns a commission from the advertising vendor for signing you up. Such a consultant tends to lack an independent viewpoint of the market and their objectives may be at odds with your needs.

All in all, focus on making your website the centerpiece of your plan and then concentrate on finding as many different ways to attract traffic to it with the available marketing budget that you develop. You can be assured that the time that you devote to these activities will pay off greatly in attracting new customers to your business in Canary Island!